The Baller League just raised $25m in series A funding. All to attract a newer/younger audience to football.
🏎️ F1 is also very busy expanding their offering to attract a new generation of fans.
What about tennis? Sure, there's the Ultimate Tennis Showdown but this seems to be a one-off.
UTS aims to appeal to a younger, more engaged new generation of fans to grow its fanbase community – Patrick Mouratoglou
The 'why' post on the UTS site is a big insight that more innovators need to adopt in the tennis space.
Thoughts?
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